Encourage each family to set a goal that fits in with their schedule - as little as 15 minutes a day or as much as 30 minutes.  Stress consistency over time.

Use a family contract or pledge sheet, which has space for keeping track of books read over a period of time.

Have read-aloud nights at your school or library to stimulate interest - Harry Potter Night might prove popular!  Share tips with parents on how to select good read-aloud books.

Make a read aloud display.  Highlight favorite titles; create space for people to share their favorite books, and write their comments.

Invite local celebrities and other guest readers - the police chief, the mayor, the local high school football star.  High school students can make great read- aloud partners for younger children.

Contact ministers of local churches to help promote the program.  Stress the positive benefits of parents bonding and connecting with their children.

Create a read-aloud spot in the classroom or library - borrow a comfy loveseat for parent and child to sit together, add a lamp and a throw rug.

Have a special program for foster parents in training, through your social services agency.

Have a drawing - for each book read aloud, a family can enter to win a family prize.  Give prizes related to reading aloud, and family bonding, such as a favorite book, or a family meal at a local restaurant.

Host a read aloud celebration for all families who take part in the program.  Award copies of The Read Aloud Handbook for special recognition.  Give out certificates to families who meet their goals.